USIU 2010 STUDENTS CAMPAIGN POSTERS

MY LOGO PORTIFOLIO

Logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). An example of an abstract mark is the blue octagon representing Chase Bank, while an example of a representational mark is the "everyman" icon of PBS. Examples of well-known logotypes (wordmarks) are the striped IBM design, Mobil written in blue with a red "o" and CocaCola written in flowing red script.

WHAT MAKES A GOOD LOGO

When it comes to seeing a logo that makes you wonder, “Why didn’t I think of that?” what is it about the design that gives that impression?

My good friend Lee Newham taught me about five elements that can be seen in every iconic logo:
1. It’s describable
2. It’s memorable
3. It’s effective without colour
4. It’s scalable i.e. works when just an inch in size
5. It’s relevant to the industry in question

Points one and two go hand-in-hand, because if you can’t describe what a logo looks like then how will you be able to remember it?

Point number three is important because colour is secondary to the shape and form. I always leave colour to the end of the design process, because if the mark doesn’t work in black only, no amount of colour will rescue it.

Point number four is vital for collateral, such as office stationery (pens, pin badges etc.)—all those little things that can easily be overlooked.

Lastly, the design must be relevant for the business it identifies. This is accomplished through indepth research into the industry involved, and helps to differentiate from closely associated competitors.

NZOIA SUGAR RE-BRANDING PROPOSALS BY SATPIX

Rebranding is the process by which a product or service developed with one brand, company or product line affiliation is marketed or distributed with a different identity. This may involve radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. These changes are typically aimed at the repositioning of the brand/company, usually in an attempt to distance itself from certain negative connotations of the previous branding, or to move the brand upmarket.

ABOVE IS THE CURRENT LOGO AND BELOW IS WHAT SATPIX GRAPHICS PROPOSED TO NZOIA SUGAR








Small billboard (can be done on the adopt a light style on major highways and streets)

BURJ KHALIFA - WORLDS TALLEST (MIND BLOWING ARCHITECTURE)

ARCHITECTURAL MADNESS (PART 2)

ARCHITECTURAL MADNESS

I'm sure that architecture is made by emotion, a building should express sensations, rhythm and should put together art and use. A bit complex, but is this way I believe architecture must be, and I think I'm not alone, the people at Barbosa & Guimaraes agree with me, and they've shown that on the Vodafone Portugal project. Simply exciting!

HDR (High Dynamic Range)

What is HDR(High Dynamic Range) -

In image processing, computer graphics, and photography, high dynamic range imaging (HDRI or just HDR) is a set of techniques that allow a greater dynamic range of luminances between the lightest and darkest areas of an image than standard digital imaging techniques or photographic methods. This wider dynamic range allows HDR images to more accurately represent the wide range of intensity levels found in real scenes, ranging from direct sunlight to faint starlight.

The brides picture in HDR.

The brides (normal) photo as taken by the camera

 

OLIECH ILLUSTRATED

Who is the real Oliech among the six?? 

THANK YOU JESUS

Thank you JESUS typography.  Using your talent to praise the Lord.  

BE THE SALT OF THE EARTH

Matthew 5:13-16: "You are the salt of the earth; but if salt has lost its taste, how can its flavour be restored? It is no longer good for anything, but is thrown out and trampled under foot. 14“You are the light of the world. A city built on a hill cannot be hid. 15No one after lighting a lamp puts it under the bushel basket, but on the lampstand, and it gives light to all in the house. 16In the same way, let your light shine before others, so that they may see your good works and give glory to your Father in heaven."

SATICULATE BRAND ARCHITECTURE

Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong.

WHO STOLE THE KENYAN DREAM

Will the Mau Forest be saved? Kenyan leaders and politicians, in a bid for votes, have always failed in reaching an agreement on the Forest; most have always put their political interests first, than the Forests. And that's what they continue to do now.

They do this, while an environmental disaster lies in waiting. "Effort should be made to save the forest because it is the source of lakes and rivers. Scientific reports say Lake Nakuru will be the first to dry," recently said the Prime Minister, Raila Odinga. Most Kenyan leaders and politicians know the dangers of not protecting the Mau Forest; but fearing in losing votes, they have always failed to act to save the Forest.

BLOCK BUSTERHEAD LINE

Blockbuster headlines.
Due to the heat on the Kenyan political arena, Satpix Graphics coined a project
dubbed “SATPIX BLOCKBUSTER HEADLINES” which transforms selected
headlines of local dailies into Movie Posters by pumping in more drama, color
and emotions.