MY LOGO PORTIFOLIO

Logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). An example of an abstract mark is the blue octagon representing Chase Bank, while an example of a representational mark is the "everyman" icon of PBS. Examples of well-known logotypes (wordmarks) are the striped IBM design, Mobil written in blue with a red "o" and CocaCola written in flowing red script.

WHAT MAKES A GOOD LOGO

When it comes to seeing a logo that makes you wonder, “Why didn’t I think of that?” what is it about the design that gives that impression?

My good friend Lee Newham taught me about five elements that can be seen in every iconic logo:
1. It’s describable
2. It’s memorable
3. It’s effective without colour
4. It’s scalable i.e. works when just an inch in size
5. It’s relevant to the industry in question

Points one and two go hand-in-hand, because if you can’t describe what a logo looks like then how will you be able to remember it?

Point number three is important because colour is secondary to the shape and form. I always leave colour to the end of the design process, because if the mark doesn’t work in black only, no amount of colour will rescue it.

Point number four is vital for collateral, such as office stationery (pens, pin badges etc.)—all those little things that can easily be overlooked.

Lastly, the design must be relevant for the business it identifies. This is accomplished through indepth research into the industry involved, and helps to differentiate from closely associated competitors.